312%
Increase in signed MVA cases over eleven months on a flat media budget. Driven by rebuilding practice-area architecture, killing three underperforming campaigns and moving the firm onto offline conversion imports.
Full breakdown on request
Home/Results
Measured in retainers.
Every figure on this page is a signed-case or cost-per-case number, not a traffic number. Most clients ask to stay anonymous, so results are published by practice area and market. Full breakdowns are shared on request under NDA.
Rolling twelve months.
340+
Cases signed
for clients
$214
Median cost
per signed case
4.7x
Blended return
on spend
$19M
Media spend
under management
Six engagements,
told honestly.
Including what didn't work. Every one of these had a quarter where something we tried lost money — that's in the full write-ups too.
−61%
Reduction in cost per signed case in two quarters. Most of the gain came from intake instrumentation, not the ad account — the firm was losing over half its qualified calls after hours.
Full breakdown on request
8x
Growth in organic consultations across English and Spanish search following a full content rebuild and bilingual local presence across six metro markets.
Full breakdown on request
1,240
Qualified claim enquiries generated from paid social in nine months, in a practice area with almost no search demand. Screening funnel rejected roughly two thirds before they reached intake.
Full breakdown on request
2.9x
Increase in consultation bookings after a website rebuild focused on discretion and mobile speed. Media spend was unchanged; the entire lift came from conversion rate.
Full breakdown on request
$118
Cost per signed Chapter 7 case, held stable across four quarters in a market with three national advertisers. Achieved by narrowing to two counties rather than competing state-wide.
Full breakdown on request
What these numbers mean — and what they don't.
A signed case means an executed retainer recorded in the client's case management system, matched back to a marketing source. Not a form fill, not a phone call, not a "qualified lead" as scored by us.
Cost per signed case is total media spend plus our fee, divided by signed cases in the same period. Including our fee is unusual and it makes our numbers look worse than the industry convention. We think excluding it is dishonest.
None of this predicts your result. Market, budget, case mix, intake quality and the firm's own reputation move these figures more than anything an agency does. Any agency showing you a number and implying you'll get it is selling something.
Want the full breakdowns?
We'll walk through the closest comparable engagement to your firm on the call — spend, channel mix, what broke, and what we'd do differently.