We design and build websites for law firms, and only for law firms. Fast, credible, structured to rank for every case type you take — and built so someone who lands at 11pm still knows exactly what to do next.
Web design for law firms is the practice of building a website around how legal clients choose an attorney, rather than around how a firm sees itself. It covers four things: a page structure that can rank for each practice area and market the firm serves; content that answers the question a prospective client is actually searching; conversion paths — calls, forms, booking — that work on a phone and outside office hours; and compliance with the state bar rules governing case results, testimonials and comparative claims.
A firm website can omit any one of the four, look completely professional, and still produce no signed cases.
That last point is why design alone is not the job. A site that wins awards but sits on page four, or ranks well but sends every enquiry to an unmonitored inbox, has failed in exactly the same way as an ugly one — it just fails more attractively.
Four failures we find on almost every site we audit.
The homepage opens with firm history and a photograph of the building. The practice area the visitor came for is three clicks down. People arrive with a problem, not curiosity about your founding.
A single “Personal Injury” page cannot rank for car accidents, truck accidents, premises liability and wrongful death across five cities. Each case type in each market needs its own page, or you compete for none of them.
Firm sites are usually reviewed on office wifi and used on a phone with two bars. Heavy image sliders and stacked tracking scripts cost you the visitor before the page finishes drawing.
A contact form that emails an inbox nobody reads until Monday is not intake. Most legal enquiries arrive outside business hours, when the decision is being made fastest.
Five stages. The second one is the difference between a site that can compete and one that cannot.
We go through your current site the way a prospective client would, and separately the way a crawler does. You get the list of what is losing enquiries and what is stopping pages ranking — before anything is designed.
We map the pages your firm actually needs: one per case type, per market you take work from, plus the supporting content that makes them rank. This is the step that decides whether the site can ever compete, and the one most agencies skip.
Drawn from scratch around your firm — your results, your positioning, your photography. No theme, no stock layout, nothing recycled from the last client.
Semantic markup, schema, clean URLs, compressed assets and a page structure search engines and AI assistants can parse. The technical work happens during the build, not as a retrofit afterwards.
Content migrated, redirects mapped from every old URL, analytics and call tracking wired up, and the sitemap submitted. Existing rankings carry over rather than being reset to zero.
Not add-ons or upgrade tiers — this is the standard build.
Every practice area and every city you take cases from. No per-page billing, which is why most firm sites stop at five and leave whole markets uncovered.
Heading hierarchy, schema, internal linking, crawlable structure and Core Web Vitals treated as a build requirement rather than a later project.
Entity and structured data work so ChatGPT, Gemini and Google’s AI Overviews can identify your firm and cite it when someone asks who to call.
Booking wired to your calendar, one-tap calling, and forms that capture the enquiry at 11pm on a Sunday.
Case result disclaimers, testimonial handling and comparative claims dealt with as pages are written, not discovered in review.
Compressed assets, minimal scripts and pages that render quickly on a mid-range phone on cell data.
Attorney advertising is regulated, and the rules differ by state. Case results usually require a disclaimer that outcomes depend on the facts of each matter. Testimonials are restricted or prohibited outright in some jurisdictions. Claims like “best” or “top-rated” generally need substantiation, and some states require specific labelling on advertising pages.
We handle these as pages are written rather than sending a finished site to your compliance counsel and rebuilding whatever comes back. It is one of the clearest practical differences between an agency that works in legal and one that has taken a legal client.
We are a marketing agency, not your counsel — final responsibility for compliance with your state bar’s rules stays with the firm, and we will always defer to your own review.
Two parts, in order. You see the finished site before you pay for it.
The build
Regular price $5,000
Now $3,000one time
Launch offer — save $2,000
Only payable if you keep the site.
Design, development, unlimited pages, your initial SEO and GEO, and hosting — everything needed to launch.
Staying first
$1,000/month
Stop any month.
A ranking isn’t a one-off. Competitors publish, Google shifts, AI answers get rewritten — this is the work that holds the position the build paid to win.
Free audit first. We build the whole thing, you see it finished on a live link, then you decide.
Get your free websitePage architecture, intake and the compliance constraints all change with the case type. Pick yours.
Ours is $3,000 for the design and build, currently discounted from $5,000, and you only pay it if you keep the finished site. That covers unlimited pages, initial SEO and GEO work, and hosting. Ongoing search and maintenance is $1,000 a month. Across the wider market, custom law firm sites typically run from about $5,000 for a small firm to well past $50,000 for a multi-office practice, and many agencies bill per page on top.
Ours is usually live within about a week of the audit. The industry norm is two to three months, most of which is discovery meetings and revision rounds rather than building. What genuinely sets the pace is how quickly a firm can supply case results, headshots and sign-off.
No. Every site is designed from scratch around the firm. We keep our own component library so we are not rebuilding a button each time, but the structure, layout, copy and page architecture are specific to the firm. You will not get a stock theme with a logo dropped into it.
Only if the migration is done carelessly. Rankings attach to URLs, so every existing URL needs mapping to its replacement with a 301 redirect before launch, and pages that already rank should be improved rather than discarded. We plan the redirect map before design begins.
The build includes the foundations and the initial SEO and GEO work: structure, schema, entities, internal linking and the practice-area architecture that makes ranking possible. Holding a position afterwards is ongoing work, because competitors publish and search results change, and that is the monthly plan.
Three things. Bar advertising rules govern what you may claim about results and what a testimonial can say. The buyer is usually frightened and comparing several firms within minutes, so credibility has to arrive before persuasion. And the page architecture has to carry many case types across many markets, which is a structural problem most small-business sites never face.
Yes. Code, content, domain, hosting and analytics are yours from the moment you keep the site. Nothing is licensed back to you and nothing stops working if you later move to another agency.
Only. Every layout, intake flow and benchmark we work from came out of a legal site, which is why we already know your advertising rules and are not learning your industry on your build.
A free audit first, then we build the whole thing and send you a live link. If you keep it, you pay for it. If you don’t, you owe nothing and we part on good terms.
Two different conversations. Pick the one that fits and we'll take you straight to the calendar.
