Measure at the retainer
Reporting begins with signed cases and works backwards through consults, leads and spend. Traffic appears in the appendix, not the headline — it's a diagnostic, not a result.
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We're a small, senior team that works only with law firms. No junior pods, no white-label subcontracting, no channel we won't answer for.
Almost every legal marketing contract is written around inputs: articles published, keywords tracked, hours logged, campaigns managed. Those are all things an agency controls. None of them are things a firm can bank.
We built Growth For Legal around the opposite premise — that the only defensible unit of work is a signed case, and that an agency should be willing to put that number at the top of its own reporting even when it's unflattering.
In practice that means we say no a lot. No to firms whose intake would waste the leads. No to markets where the maths can't work at the budget available. No to channels a client wants to run because a competitor is running them.
If we can't draw a line from your invoice to a retainer, we shouldn't be sending you an invoice.
Full-width image2400 × 1350 · the team at work — this is the trust-builder on an about page
These aren't values on a wall. Each one changes something concrete about how an engagement works.
Reporting begins with signed cases and works backwards through consults, leads and spend. Traffic appears in the appendix, not the headline — it's a diagnostic, not a result.
Your strategist owns search, paid and conversion together. When paid social produces a cheap lead that never signs, the same person who bought it has to explain it.
We work with one firm per practice area per metro. Bidding two clients against each other is good for an agency's revenue and terrible for both firms' cost per case.
Your ad accounts, your analytics, your site, your content, your call tracking. On day one and on the day you leave. Nothing we build is held hostage to the relationship.
State bar advertising rules, disclaimer requirements and platform policy for legal services are part of the brief, not an afterthought handled by your compliance counsel later.
Firms currently
under retainer
States
we operate in
Annual media spend
under management
Average client tenure
in months
Everyone who touches your account has run legal campaigns before. We'd rather turn work away than hire ahead of the standard.
Strategy · Paid
Sets the growth model for every account and owns the cost-per-case target. Name, bio and photo to be added.
SEO · Local · GEO
Owns organic visibility across traditional search, the map pack and AI answer engines. Name, bio and photo to be added.
Web · Intake
Responsible for everything between the click and the signed retainer, including intake instrumentation. Name, bio and photo to be added.
Thirty minutes, your numbers, an honest read. If your market or budget won't support the model, we'll say so on the call.
Two different conversations. Pick the one that fits and we'll take you straight to the calendar.