Chapter and resolution-specific pages
Chapter 7, Chapter 13, business filings, offers in compromise, instalment agreements, wage garnishment, lien release. Each is searched separately by people in quite different situations.
Home/Who We Serve/Bankruptcy & Tax
Bankruptcy & tax marketing
Enquiries spike with economic conditions and collection activity, and prospects are usually comparing three firms on price and reassurance at once. The margin per case leaves very little room for waste.
A thin ceiling, and no room above it.
Bankruptcy and tax resolution are volume practices with modest fees, which means the acquisition arithmetic is unforgiving in a way that higher-value practice areas never experience. A personal injury firm can absorb an inefficient month. Here, a cost per signed case that drifts by a modest amount can take the practice from profitable to not, and it can happen without anything looking obviously wrong.
There is no headroom to hide waste in. Efficiency is not an optimisation here, it is the business model.
Demand is also unusually cyclical. Filings track economic conditions, interest rates, collection activity and the tax calendar, and enquiry volume can shift substantially for reasons entirely external to anything you are doing. Reading those movements as campaign performance — congratulating a good quarter or panicking in a slow one — leads to changes that make things worse.
Where the cases come from.
Efficiency and reassurance, in that order.
Paid search with a hard ceiling
Workable, but only with a cost per case target enforced strictly. This is the practice area least able to tolerate a loose account.
Local coverage, cheaply
The map pack and local pages produce the lowest cost per case available here, which matters more when the ceiling is this low.
Content that addresses the shame
The largest obstacle is rarely information. It is embarrassment and the fear of what filing means, and content that ignores that does not convert.
What we run for you.
The same five disciplines, weighted for this practice area.
Cost ceiling first
We establish the maximum you can pay for a signed case before anything runs, and treat it as a hard constraint rather than an aspiration.
Chapter architecture
Pages per filing type and per resolution route, written for someone who does not know which one applies to them and is afraid to ask.
Efficient acquisition
Local and organic doing the heavy lifting because they clear the ceiling; paid search filling gaps under strict targets rather than by default.
Early-filtering funnels
Free-consultation flows that establish the basics upfront, because a consultation with someone who has no viable route is a pure cost.
Seasonal planning
Budget and content planned around tax deadlines and collection cycles rather than spread evenly across a year that is not evenly distributed.
Shame is the real obstacle.
People who need this help usually know they need it. What stops them is not a lack of information — it is embarrassment, a sense of personal failure, and a fear that filing or negotiating marks something permanent about them. They have often been putting the call off for months while the situation worsens.
Marketing that ignores this converts badly regardless of how efficient the media buying is. What works is content and copy that normalises the situation without being glib: what actually happens, what it does and does not mean, what it does to a credit file and for how long, what other people in the same position typically find. Reassurance is not a soft add-on here — it is the conversion mechanism.
The competitor you are losing to most often is not another firm. It is the decision to wait another month.
It also shapes intake. A first call in this practice area frequently involves someone disclosing something they find humiliating, and how that call is handled decides whether they retain anyone at all.
What you get told, every month.
One number leads. The rest explains it.
- Cost per signed case against the ceiling, checked every month
- Signed matters by chapter and resolution type
- Consultation-to-retainer rate, and where in the call it drops
- Seasonal movement separated from campaign performance
- Which channels are clearing the ceiling and which are not
We will not bid you against another client.
Agencies that sign every firm in a metro end up running the same keywords for competing clients. It inflates both firms’ costs and it is quietly indefensible — you are paying an agency to bid against another of its own clients.
If your city is taken, we will say so on the first call rather than sell you a diluted version of the same service.
So we take one firm per practice area per market. Availability is genuinely limited, and that is a constraint on our growth as much as a promise to you.
Bankruptcy & Tax marketing questions.
Because the fee per matter is modest and largely fixed by what clients can pay. A practice area with high case values can absorb an inefficient month; here a drift in cost per signed case can move the practice from profitable to unprofitable without anything looking visibly wrong. The ceiling has to be set first and enforced, rather than discovered afterwards.
Cautiously. Prospects genuinely are comparing on price and hiding your fees creates friction, so transparency helps. But competing primarily on being cheapest is a race you win by having the thinnest margin, in a practice area that has no margin to give. Being clear and predictable about cost usually outperforms being lowest.
Address it directly rather than working around it. Content explaining what filing actually means, what it does to a credit file and for how long, and how common it is does more for conversion than any offer. The obstacle is rarely information — it is shame — and copy that acknowledges that converts substantially better than copy that pretends the decision is purely financial.
Markedly. Tax matters follow the filing calendar and collection cycles, and bankruptcy filings track economic conditions and interest rates. Both mean enquiry volume moves for reasons unrelated to your marketing. We plan budget around those cycles and report seasonal movement separately, so a predictable quiet period is not mistaken for campaign failure.
It can, but only under a strictly enforced target and usually as a supplement rather than the main channel. Local search and organic generally produce a lower cost per case and clear the ceiling more reliably. We would rather tell you paid search cannot clear your economics in a given market than spend the budget demonstrating it.
No. One firm per practice area per market. It matters here as much as anywhere, because two clients bidding against each other in a practice area with a thin cost ceiling would damage both.
Is your market still open?
A free growth plan: we work out what your actual cost per signed case is, whether the channels you are using clear it, and what the ceiling really allows in your market.
The other practice areas we work in.
Each has different economics, and a different plan.
Personal InjuryThe most contested inventory in legal search
Criminal DefenseUrgent, mobile, decided in hours
ImmigrationBilingual, and often national
Family Law & DivorceMonths of private research first
EmploymentMost claimants never search at all
BusinessThin volume, high value
DUI & TrafficStatutory deadlines compress everything