We build and run the search, paid and conversion systems that turn a marketing budget into signed cases. No vanity dashboards. No twelve-month lock-in. Just case volume you can trace to a line item.
Cases signed for clients
in the last 12 months
Median cost
per signed case
Blended return
on marketing spend
Client retention
past year one
Every client gets one dashboard tying spend to signed retainers — by channel, by campaign, by practice area. If a channel can't earn its place, we cut it.
Signed cases
87
▲ 41% vs. prior period
Cost per signed case
$214
▼ 28% vs. prior period
Qualified consults
412
▲ 33% vs. prior period
Return on spend
6.2x
▲ 1.8x vs. prior period
The average firm we audit has four vendors, three dashboards and no single number tying any of it to a signed retainer. The SEO agency reports rankings. The PPC agency reports clicks. Nobody owns what happens after the phone rings.
Meanwhile the ground has moved. AI answers absorb the top of the funnel, Local Service Ads sit above everything, and paid costs in contested verticals climb every quarter. Tactics that worked in 2021 now quietly bleed budget.
A firm doing $40k a month in marketing usually doesn't need a bigger budget. It needs someone accountable for the whole path from query to signed case.
Four connected stages. We run all four, or we fix the one that's broken — but we won't run one in isolation and call it growth.
Rank and get cited where your cases start — organic search, the map pack, AI answers, and paid placements that clear on cost per case. We build the demand capture layer first, because everything downstream is a multiplier on it.
Turn attention into consultations. Practice-area pages that answer the real question, landing pages built for one offer, forms that don't ask for a life story, and page speed that survives a phone on cell data.
Most firms lose more cases at intake than in the ad account. We instrument call tracking, measure speed-to-lead, script the first ninety seconds, and close the loop between your CRM and every channel that fed it.
Once cost per signed case is stable and predictable, we push volume — new markets, new practice areas, more spend into what's already proven. Scale is the last step, not the first.
No handoffs between departments, no account manager relaying messages to a contractor. The people who build your strategy are the people who run it.
Technical foundations, practice-area architecture and content that ranks for the queries that actually produce retainers — not the ones that look good in a report.
Local SEOGoogle Business Profile, citation consistency, review velocity and city pages built to win the three-pack in every market you're licensed to serve.
GEOGenerative engine optimisation: entity building, structured data and third-party citation work so ChatGPT, Gemini and AI Overviews name your firm.
Google AdsSearch, Performance Max and Local Service Ads managed against cost per signed case — with negative keyword discipline and landing pages we build ourselves.
Meta AdsFacebook and Instagram campaigns that manufacture demand in verticals where nobody is searching yet — mass tort, employment, property damage, immigration.
Web DesignFast, credible, conversion-first firm sites. Built on a stack your team can actually update, structured so every new practice area has somewhere to live.
Anonymised at client request. Full breakdowns — spend, channel mix, intake changes — are shared on request under NDA.
312%
Increase in signed MVA cases over eleven months, on a flat media budget, after rebuilding the practice-area architecture and cutting three underperforming campaigns.
−61%
Reduction in cost per signed case within two quarters, driven by intake instrumentation and killing the keywords that produced consults but never retainers.
8x
Growth in organic consultations across English and Spanish search after a full content rebuild and a bilingual local presence in six metro markets.
Every vertical below has its own economics — case value, sales cycle, intake behaviour, ethics rules. We price and plan against those, not a generic retainer template.
Our reporting starts at the retainer and works backwards. If a channel can't be traced to signed work inside 90 days, we stop funding it.
We don't run dentists, roofers or SaaS. Every playbook, benchmark and bid strategy we own was built inside legal, against legal ad rules.
The strategist in your kickoff is in your Slack twelve months later. Nothing gets handed to a junior team once the contract is signed.
We ask for one quarter to build and prove the system. After that, stay because the numbers work — not because of a contract.
They were the first agency that asked what a case was worth to us before they asked what our budget was.
Managing Partner
Personal injury firm · Texas
Bring your current numbers — spend, leads, signed cases — and we'll show you where the gap is. You keep the plan whether or not you hire us.
Two offers. One place to start.
Get a plan for your firmTell us which one you're after and we'll put you on the right calendar. Thirty minutes, free, no obligation.
I started this because I got tired of watching good firms buy bad marketing.
Legal marketing has a specific failure mode. The firm is excellent at law and reasonably trusting about everything else, so it buys a service it can't evaluate from a vendor with no incentive to be measured. Two years later there's a nice-looking report and no clear answer to a simple question: how many cases did this produce?
Growth For Legal is built around answering that question every single month. Sometimes the answer is uncomfortable for us. That's the point — it's the only way you can tell whether we're worth keeping.
Growth For Legal
Founder & Managing Partner
Two different conversations. Pick the one that fits and we'll take you straight to the calendar.
