Personal Injury
Find out what a signed case actually costs you.
Book a free thirty-minute call with someone who runs personal injury campaigns every day. We'll look at your market, the firms bidding against you, and what you are really paying per signed case — by case type, not blended.
Your real cost per signed case
A blended cost per lead hides everything that matters. A soft-tissue claim and a catastrophic injury are not the same product, and they should not share a number.
Where LSAs and paid search overlap
Local Service Ads are usually the most efficient inventory in personal injury — but only when someone is actively disputing the leads that should never have been charged.
Map pack coverage across the metro
Proximity decides the map pack, so we report coverage neighbourhood by neighbourhood rather than as one flattering average taken at your office.
Whether your market is still open
Personal injury is the first practice area to close in any metro, because we take one firm per area per market. We'll tell you on the call if yours has gone.
Bring your monthly ad spend, roughly how many cases you sign, and your average case value. Don't have those to hand? Book anyway.
Before you book.
Only, and personal injury is the vertical we run most. Every benchmark and bid strategy we own was built inside legal against legal advertising rules. We also take one firm per practice area per metro, so we are never bidding two clients against each other — which means some markets are closed, and we'll tell you on the call if yours is one of them.
Cost per lead is the number that looks healthiest and explains least. It counts a wrong-number call and a signed catastrophic case the same way. We'll rebuild the number as cost per signed case by case type, which is usually where firms find out which half of the budget is carrying the other.
Thirty minutes on your numbers, not a slide deck about our process. We look at what you're spending, what it's producing, and where the gap between the two is coming from. You leave with the plan written down, and you're free to hand it to your current agency instead of us.
Retainers scale with scope and how contested your market is, and media spend sits on top of that. We'll give you a real range once we know the markets and the case volume you're aiming for. Firms below a certain spend are usually better off doing this in-house, and we'd rather say so than take the retainer.
Ninety days, then month-to-month. The first quarter is non-negotiable because building tracking, restructuring accounts and shipping content takes that long before any of it means anything. You own everything throughout — ad accounts, analytics, site, content, call tracking — on day one and on the day you leave.
Paid channels — LSAs, search, Meta — can produce signed cases inside the first month. Organic search realistically takes two to three quarters before it contributes meaningfully, and longer in contested personal injury markets. Anyone promising fast organic results in this vertical is either inexperienced or selling you something.