Growth For Legal
Attn: law firms
Find the cases you're already missing.
Thirty minutes with someone who runs legal campaigns every day. We'll pull the ads your competitors are running, show you what your market actually costs, and tell you what we would do — in writing, whether or not you hire us.
Free · 30 minutes · No obligation
Ready for more cases?
Book the call.
What you'll get on this call
Thirty minutes on your numbers, not a slide deck about our process.
The ads your competitors are running
Every ad live in your market, pulled and gone through properly — which ones are working, which are just spending, and what that tells you about where the openings are.
What your market actually costs
Real cost-per-click and cost-per-signed-case ranges for your practice area and your metro, before you commit a budget to it rather than after.
Where your current spend is leaking
Whether the problem is traffic, the site or intake. A firm losing calls at intake does not need more traffic, and buying more would make the leak more expensive.
Which channels are worth running
Usually not all six. We'll tell you which ones your market and budget can support, and which would be a waste of money at your current size.
The plan, written down
You leave with it in writing. You are free to hand it to your current agency instead of us, and some firms do — that is a fair outcome for a free call.
Bring your monthly spend, roughly how many cases you sign, and what a case is worth to you. Don't have those to hand? Book anyway.
Before you book.
Only. We don't run dentists, roofers or SaaS, and every benchmark and bid strategy we own was built inside legal against legal advertising rules. We also take one firm per practice area per metro, so we are never bidding two clients against each other — which means some markets are closed, and we'll tell you on the call if yours is one of them.
Often it is not the ads. The three usual causes are a landing page that was never built to convert, intake that loses the calls the ads produce, and conversion tracking that counts form fills rather than signed cases — which makes it impossible to tell a working campaign from a failing one. We'll look at all three before recommending you spend anything, and if the honest answer is that ads are not your problem right now, that is what you'll hear.
Thirty minutes on your numbers, not a slide deck about our process. We look at what you're spending, what it's producing, and where the gap between the two is coming from. You leave with the plan written down, and you're free to hand it to your current agency instead of us.
Retainers scale with scope and how contested your market is, and media spend sits on top of that. We'll give you a real range once we know the markets and the case volume you're aiming for. Firms below a certain spend are usually better off doing this in-house, and we'd rather say so than take the retainer.
Ninety days, then month-to-month. The first quarter is non-negotiable because building tracking, restructuring accounts and shipping content takes that long before any of it means anything. You own everything throughout: ad accounts, analytics, site, content, call tracking. That holds on day one and on the day you leave.
The eight we run: personal injury, criminal defence, immigration, family law, employment, business, bankruptcy and tax, and DUI and traffic. The economics differ enormously between them — what a case is worth, how contested the keywords are, how long the decision takes — so the plan is built for yours rather than adapted from someone else's.
Paid channels can produce signed cases inside the first month. Organic search realistically takes two to three quarters before it contributes meaningfully, and longer in contested markets. Anyone promising fast organic results in legal is either inexperienced or selling you something.